The Skills Audit and SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis represented another opportunity to utilise the visual identity elements created for the logo and business card. Fot the Skills Audit I decided on going with the pencil motif as a straight comparison to a bar graph. For me it also evokes that sense of pencils falling out of a box. I broke the audit down onto technical / software skills and soft skills gleaned and developed through my years of different creative employment. For the skills that defy a rating scale I included them at the bottom as scribbles to help convey the sometimes informal nature of these elements.

For the SWOT I thought of the pen motif and the line coming off as branches into each element of the analysis, vibrant green for strengths, brown for weaknesses, buds for opportunities and thorns for threats. What became clear is that my experience is a tremendous asset to me in terms of creative confidence but that my lack of particular experience in the animation field will be something to stay aware of, especially around technical know how considerations.